Paxahau contracted me to create the logotype for their new Detroit Techno Foundation. This is a custom typeface I created specifically for the DTF. I don’t always use custom typefaces for my logo designs so it’s always interesting when I get an opportunity to do one.

In this case, Paxahau really liked the custom typeface I’d used for one of the Detroit Techno shirts I did for Movement ’06. The typeface on the t-shirt was a customized version of Eurostile from the Italian Nebiolo Foundry. (The modern-day font family can be found at the Linotype Foundry.) I basically took that same customized version and altered it completely. Changing character height and line thickness and replacing specific characters gave the typeface an entirely new, and original appearance.

Next on my plate for the DTF is a set a new t-shirt designs. Look for those in the next few weeks.

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