The Apple Air is a mystery to me. Ok it’s thin. Amazingly thin. It’s lightweight, durable, high-end technology. Very cool.
Here’s the thing I don’t get. It’s smaller than a MacBook, has virtually no expandability, less memory capacity, no optical drive, no ports save one USB, can’t run a second monitor, and is $700 more than the cheapest MacBook. (From $1800-3100). I get that it’s an amazing tool, and probably the first step in an ever-innovating stroll toward more amazing tools.
Yet these amazing tools are what people like me need for our work and our creative endeavors. We don’t use them as little toys that “make computing fun”. They’re tools that streamline our work, intuitively mesh with our creative processes, and keep us sane by cutting out hassles that inhibit PC users. They are tools, first and foremost.
And we are raped in order to possess them. Why isn’t the might of Apple creativity being used to create this technology at a lower price? Do we need ultra-thin before we need slightly-affordable? We’ve been supporting Apple’s incredible string of expensive innovation for years and I keep waiting for them (with their stock at $160.89/share as of 1/17/08) to give its die-hard, almost cult-like users and supporters something of a break.
Hit that $999 laptop price point. Hit it with a machine that does more than store my photos and music. Give us a great tool at a great price. That’s the innovation I want to see. We’ve earned it many times over.