Help‘s web site might say it best: “Many companies enjoy packaging their goods inside nasty materials covered in gaudy graphics.That’s because many companies are controlled by crazy people.”
With a majority of their packaging made from 100% recycled materials like molded paper pulp, Help products look more AIGA than CVS. Started by Richard Fine and a partner because they found common drug store packaging more pain-inducing than pain-relieving, Help‘s white yet “green” packaging was designed by Chapps-Malina Design Studio and clearly steps out of the garish pattern of modern drugstore packaging.
I’m all for the use of paper pulp for the materials and I like the “formed” part of the packaging that shows the pills/bandaids. Other than that though, the design doesn’t do much for me… If this were on a shelf I’d likely skip right over it.
Their “Help I’m Bored” section of the website is awesome.