[youtube=http://www.youtube.com/watch?v=S9E2D2PaIcI]
Gary Hustwit, director of the documentary Helvetica has finished his next film which is set to debut at the SxSW Film Festival in March.
Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.
The film’s website also reports that special screenings will be scheduled in San Francisco, Chicago, New York and London.
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