PANTONE has the big time color thing as we all know. You’ve got your swatch books, your tabs, the whole color matching system. Then you’ve got the paint, which is an unassailably cool idea with an outrageous price. (Doesn’t that decrease its coolness?) Where oh where could Pantone go next?

I think some dudes and babes at PANTONE were thinking, “Hey, what if people can’t see our awesome colorificness? What can we do about that?” And voila: PANTONE Eyewear

The coolest thing about this little product is the sets of colored arms you get with your new frames. So you’re never stuck with – horror of hue horrors – JUST 1 COLOR. –GASP–

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