The MSA is preparing for its Regional Redevelopment Summit later this month. For the announcement I decided to go with a customized illustration from iStockPhoto. Once again, iStockPhoto comes through beautifully. I obtained a unique 3D-style illustration in vector format and was able to customize it in content, style and color scheme so easily. I drew some new buildings and reworked some of the existing elements to properly represent the kinds of communities the RRS works toward. Vector illustrations are the bomb, plain and simple. The modern colors, type and style of illustration clearly differentiate this piece from junk mail.

The logo for the summit itself is one I developed separately before I began the flyer, but its color scheme drove some of elements naturally. With the logo I wanted to show collaboration (the arrows), use of and building on existing infrastructure and community (the blocks), and unity (the colors).

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