2024 Midwest
Innovation Roadtrip

In February of 2024, dozens of Michigan-based entrepreneurs, policy makers, and innovation leaders were hosted by Song United and the Michigan Economic Development Corporation on a 2-day tour in Indiana and Ohio. Meeting with innovation leaders in our sister states, the attendees endeavored to capture new tools and approaches that will help enable and expand our statewide innovation ecosystem. 

The branding process began with discovery, strategy, and positioning work to establish the narrative and aesthetic direction of the Roadtrip’s unique brand. From there we developed a custom wordmark, brand platform, and a suite of collateral—roadtrip booklet and Who’s Who, name badges, digital presentation, and itinerary—to support this unique and important excursion.