COR Wellness
Center

As Rossetti Architects and Bedrock Detroit were completely redesigning the fitness facility at One Campus Martius, Zoyes was asked to create a new and complete branding package – including naming, identity, website, and eventually environmental design and wayfinding for the innovative 2-story gym and wellness center.

We began with discovery and brand strategy and through multiple design phases created the new identity, spearheaded website design, and created an extensive system for environmental design, graphics, signage, and wayfinding throughout the different interior spaces.

Developed and designed at Zoyes.

Services

Creative Direction
Brand Strategy
Brand Development
Identity Design
Digital Design
Environmental Design
Signage & Wayfinding
Content Development